Using Reviews to Boost Sales
Online reviews are now a significant aspect of online presence.Today, people have a tendency to cross check products and services before consumption. This they do by viewing product reviews. Most people are familiar with Google reviews, though there are several other reviews. Potential customers consider customer reviews more genuine than a company’s own view of itself. This is because for them, what a fellow client says portrays a truer image of the company and its products and services than is displayed on a company’s website. What customers have to say about a company informs the actions of its potential customers. Making good use of reviews on a company’s website is, therefore, essential. Reviews that portray the business as reliable and experts in their field are likely to win the business more buyers.
One can prevent bad reviews from getting to their website by using the control tools in the plug-ins. This is however, not possible when using reviews from Google and Yelp but Google reviews can be displayed through other means other than websites such as yelp and Amazon. Negative reviews are not entirely bad, they can be used as constructively to improve customer experience. A strategic response to a negative review on a business’s website can also help balance out the impact. It is important to acknowledge clients who give positive feedback.
The Millennials and today’s generation people have a short concentration span and will only skim over a website in search of relevant information. Reviews are important because they capture the attention of readers and may drive them to reading an entire post. Good reviews from big brands can increase the credibility of a company to potential customers. Some small enterprises like Go-Forth Pest Control in Wilmington,NCare already making sales with this trick.
Using Google reviews is cheap because it can be used without purchase of plug-ins, unless one wishes so. For most applications, there are options that make it unnecessary to buy a plug-in. Google places reviews is one of such plug-in offered through Google. It can feature up to three reviews at one time. To suit the theme and website design, the review panel can be modified from the configuration settings.
Yelp is another popular review platform for industries.Yelp is designed to only feature real customer’s reviews thus making it credible. Yelp widget pro is an additional feature that clients get upon subscribing to WordPress. Facebook is also a social review site whose contents can be embedded to a website.
Though this article covers the three common types of reviews; Google, Yelp, and Facebook reviews, there are many other types of review. Reviews from the three are shared to a website through use of plug-ins and their review panels are highly customizable.
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